Discover small businesses by their story, purpose, vision, and the core values that guide them.

Behind every business on this list is a person worth knowing.
Robert’s List exists to shift the way we support small business—from transactions to relationships. Behind every business is a person with a purpose, a set of values, and a vision for a better future.
When we choose to support with intention, we strengthen our communities and create a more honest, humane economy.
Read the full letter →The economy is a network of relationships.
— Torrence Lamb
Purpose: To make a positive impact on the world by roasting and selling the world's finest specialty-grade coffees and donating 5% of profit on all web sales to partner causes.
Founded by Matt in 2013, Driven Coffee grew out of years cultivating relationships with some of the largest coffee companies in the country.
Purpose: We didn't start a clean hair care brand as a trend; we did it as a genuine concern for the health of people, hair and planet.
Founded by salon stylists Greg and Joanne Starkman — new parents to a child with Williams Syndrome — who set out to create safer hair care that didn't compromise health for performance. Innersense is a Certified B Corp.
To change the way you think about hair, to inspire you to live in harmony with it, and to empower you to trust your inner sense.
Purpose: To bring the joy of Levain to more neighborhoods, baking with the very best ingredients and a lot of love.
Two friends, a swimming pool, and a shared love for baking — Pam Weekes and Connie McDonald baked bread for NYC restaurants before opening their first shop on West 74th Street in 1995. Their famous chocolate-chip walnut cookie was a happy accident from their triathlon training.